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Wednesday, September 21 • 11:40am - 12:10pm
Becoming Marketing Technologists - Jessica Gelman, CEO, Kraft Analytics Group (KAGR) & Scott Hudler, SVP & Chief Digital Officer, Dunkin' Brands

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In this fireside chat, Jessica Gelman, CEO, Kraft Analytics Group (KAGR) and Scott Hudler, SVP & Chief Digital Officer, Dunkin' Brands will discuss the impact of technology on their day to day jobs. Both marketers at heart, Jessica and Scott have become technologists in their own right. Using the example of the Patriots 365 partnership between Dunkin' Donuts and the Patriots, they will explore how they are enabling unprecedented access to data, putting it into action to make better decisions for their brands and consumers. 

Moderators
avatar for Mike Proulx

Mike Proulx

EVP, Director of Innovation & Technology (@McProulx), Hill Holliday
Mike’s fascination with the mashup of media has not only prompted a best-selling book, “Social TV,” it’s also made @McProulx among the most influential voices in the industry as featured in the press including The New York Times, Fast Company, NPR, Forbes, and BuzzFeed.  At... Read More →

Speakers
avatar for Jessica Gelman

Jessica Gelman

CEO (@jessicagelman), Kraft Analytics Group
Jessica Gelman is the CEO of Kraft Analytics Group (KAGR), a technology company focused on data management, advanced analytics and strategic marketing. During a 15-year evolution that began with the Kraft Sports Group (New England Patriots, Gillette Stadium, New England Revolution... Read More →
avatar for Scott Hudler

Scott Hudler

SVP & Chief Digital Officer (@scotthudler), Dunkin' Brands
Scott Hudler is the SVP, Chief Digital Officer for Dunkin' Brands, the largest coffee and baked goods chain in the world. Previously, he was Vice President, Global Consumer Engagement. In this role, he was responsible for all advertising, in-store merchandising, media, and interactive... Read More →


Wednesday September 21, 2016 11:40am - 12:10pm
The Loft

Attendees (22)