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Thursday, September 22 • 10:40am - 11:25am
Provocation: The CMO of the Future

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It is no secret that the world is rapidly changing before our eyes. Social and mobile disruption has only just begun to reshape the conventional wisdom and best practices of marketing, and AR and VR are knocking at the door. Content remains king, but who will own it in a world of conversation and dialogue that goes beyond campaigns and messaging

What will the future look like for CMO’s? How will technology, data and CX evolve marketing from driving acquisition to building relationships? What skills will be required? What background and experiences necessary to succeed? And what will the relationship to CIOs, CTOs, and CDOs look like?

We will sit down with a panel of progressive c-level executives from both B2C and B2B industries to discuss where it is all headed, and what CMO’s can do to thrive in an uncertain future. 


Moderators
avatar for Anthony Pannozzo

Anthony Pannozzo

Executive Creative Director (@apannozzo), Frog
Anthony Pannozzo is the Executive Creative Director at Frog. Prior to this he acted as senior vice president, experience and service design, leading Continuum’s service line of business. As part of the executive leadership team, he was responsible for growth strategy and creating... Read More →

Speakers
avatar for Jill Kremins

Jill Kremins

Head of Marketing & Communications (@BNYMellonWealth), BNY Mellon Wealth Management
Jill Kremins is Head of Wealth Management Marketing & Communications at BNY Mellon. In this role, she is responsible for the development, implementation, and management of all marketing, branding, client database and communications strategies and activities for the organization.Jill... Read More →
avatar for Barbara Messing

Barbara Messing

CMO (@barbmessing), TripAdvisor
Barbara Messing is the CMO for TripAdvisor, the world’s largest travel site. Barbara leads all global marketing activities at TripAdvisor, including brand development and experience, customer relationship marketing, communications, search engine marketing, traffic acquisition, industry... Read More →
avatar for Brad Rinklin

Brad Rinklin

CMO, Senior Managing Director (@brinklin), Eze Software Group
Brad currently serves as Eze Software Group’ Chief Marketing Officer and Sr. Managing Director.  In this role, he drives brand strategy, product marketing and messaging, thought leadership, corporate communications, and events. He is responsible for Eze Software’s brand and reputation... Read More →


Thursday September 22, 2016 10:40am - 11:25am
The Loft

Attendees (19)