FutureM 2016 has ended

Now in its 7th year, FutureM was named on Forbes list of “Marketing Conferences That Will Keep You Ahead Of Trends” for three years in a row. The event brings together marketing and technology innovators to contemplate and celebrate cutting edge technologies and innovations fueling the future of marketing, technology and design. FutureM explores the integration of traditional marketing, digital marketing, R&D, product development and all other parts of an organization that impact customer engagement and purchasing decisions. This year we’ve reimagined FutureM to make it even more inspirational, provocative, and conducive to creating meaningful connections among attendees. 

This year’s event will be hosted at The Innovation and Design Building in Boston. 
Wednesday, September 21 • 1:15pm - 1:45pm
Mission, Myth & Truth: What Hasn't Changed in the Age of Digital Marketing - JP Kuehlwein, Former Managing Director Global Strategy & Innovation, Procter & Gamble

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In this world of technological advances, it is essential for marketers not to lose sight of the balance we must strike between the “science” and the “art” of marketing. Beyond performance, increasing customer love and loyalty for our brand is top of mind. Now more than ever, consumers keenly differentiate between products they want to invest in, and necessities they want to buy as cheaply as possible. Where does your brand stand on the continuum between “material” and “meaningful?”

In this session, JP will talk about mission, myth and truth as key ingredients for making your brand priceless. This is the driver behind the success of some of the best premium brands in the world: These “Ueber-Brands” know what they stand for, how to share it, and who to share it with to create desire.

If you want is to be esteemed for both your product as well as what it stands for, then join us to discuss what drives the sustained success of some of the best brands in this class. You’ll learn:

  • How mission gives meaning and generates a strong buy-in
  • Why myths are the superior story and create magic
  • About the power of balancing the longing and belonging
  • How to un-sell to seduce
  • About the need for “truth” and “living the dream” as the answer

avatar for JP Kuehlwein

JP Kuehlwein

Former Managing Director Global Strategy & Innovation (@jpkuehlwein), Procter & Gamble
JP Kuehlwein is a global brand builder, accomplished business leader and recognized strategy expert. He has a 20+ year track record of creating or re-positioning brands that then win in the market and have generated cumulative, incremental sales of well over half a billion dollars... Read More →

avatar for Matt Jacobs

Matt Jacobs

General Manager, NYC (@mattjacobs5), AMP Agency
Matt is responsible for managing all operations tied to the development and growth of a book of business focused on the greater NY metro area. Matt has broad client experience, spanning account management and program execution, for clients such as ARAMARK, Qwest, Staples and FOX Sports... Read More →

Wednesday September 21, 2016 1:15pm - 1:45pm
The Loft

Attendees (19)