The evolution of marketing is manifesting in a fight to maintain relevance in a world where every company is a software company – with technology that can remember, find, anticipate, recommend, remind, analyze, compute, manage, measure, and monitor.
As the industry landscape shifts, mergers and acquisitions abound, and it seems like every company is expanding its offerings. Agency holding companies are acquiring tech companies, consultants are acquiring design firms, brands are taking more capabilities in-house and so on. Is the age when you had multiple partners for your marketing and ad technology needs over? Are you expected to work with one mega corporation for all your marketing and media needs? How do the different models work? Who should you work with and how? And who will win out?
Join us for a lively conversation between stakeholders from all sides of the equation. You won't want to miss this!
