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Thursday, September 22 • 9:35am - 10:20am
Breaking Down the Silos: Integration & Consolidation

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The evolution of marketing is manifesting in a fight to maintain relevance in a world where every company is a software company – with technology that can remember, find, anticipate, recommend, remind, analyze, compute, manage, measure, and monitor.

As the industry landscape shifts, mergers and acquisitions abound, and it seems like every company is expanding its offerings. Agency holding companies are acquiring tech companies, consultants are acquiring design firms, brands are taking more capabilities in-house and so on. Is the age when you had multiple partners for your marketing and ad technology needs over? Are you expected to work with one mega corporation for all your marketing and media needs? How do the different models work? Who should you work with and how? And who will win out?

Join us for a lively conversation between stakeholders from all sides of the equation. You won't want to miss this! 


Moderators
avatar for Carlton A. Doty

Carlton A. Doty

VP, Group Director (@carldoty), Forrester
Carlton (Carl) runs a global research organization that serves B2C Marketers, B2B Marketers, and Customer Insights Professionals. He began his Forrester tenure in 2006 as a Senior Analyst specializing in digital channels, emerging products, and enterprise technology in healthcare... Read More →

Speakers
avatar for Adam Grossman

Adam Grossman

SVP & CMO (@GrossmanAdam), Fenway Sports Management & Boston Red Sox
Adam Grossman brings more than a decade of experience working with premier sports franchises, including the Miami Dolphins, to his role as Senior Vice President and Chief Marketing Officer for FSM and the Boston Red Sox. A marketing vanguard, Grossman is responsible for leading initiatives... Read More →
avatar for Alicia Hatch

Alicia Hatch

CMO (@aliciahatch), Deloitte Digital
Alicia Hatch is the Chief Marketing Officer of Deloitte Digital, a creative digital consultancy within Deloitte. A digital marketing veteran, she has spent two decades pushing the boundaries in marketing for Fortune 500 brands. Alicia built a leading digital agency, Banyan Branch... Read More →
avatar for John Lee

John Lee

Chief Strategy Officer (@johnleemerkle), Merkle
As Chief Strategy Officer, John has responsibility for product strategy and technical development of Merkle's digital data, media, and technology solutions. This includes the development of MerkleONE, our cross-device, people-based platform and ID graph.As part of this, John and his... Read More →
avatar for Suresh Vittal

Suresh Vittal

VP, Product Marketing & Strategy (@sureshvittal), Adobe Marketing Cloud
As vice president of Adobe Marketing Cloud, Suresh Vittal oversees product marketing and marketing strategy for the industry leading Adobe Marketing Cloud, and its eight integrated solutions and core services. He is responsible for driving the strategic marketing efforts of Adobe’s... Read More →


Thursday September 22, 2016 9:35am - 10:20am
The Loft

Attendees (16)