As Chief Strategy Officer, John has responsibility for product strategy and technical development of Merkle's digital data, media, and technology solutions. This includes the development of MerkleONE, our cross-device, people-based platform and ID graph.

As part of this, John and his team manage the development of joint IP with our media, data, and technology strategic partners such as Adobe, Oracle, Google, Facebook, AT&T, News Corp and many others. These partnerships combine the power of MerkleONE with 3rd party publisher and technology platforms to enable the delivery of people-based targeting, personalization, and measurement.

Additionally, John and his team provide marketing strategy and solution architecture advisory to the CMOs and senior executives at our largest, most significant clients including MetLife, GEICO, DIRECTV, Dell, Disney, and Samsung.

John has more than 20 years of experience in management consulting, digital media, and CRM. He is a member of Merkle's executive committee and, since joining in 2008, he held several leadership roles, including management of Merkle’s businesses in Healthcare, Life Sciences, Wealth Management, Travel, Media, and Entertainment. 

Prior to Merkle, John held management roles in marketing, distribution, and technology in Liberty Mutual’s Personal Markets division. He was previously a member of CapGemini Ernst & Young's CRM Strategy practice. John began his agency career in account management and strategic planning with Young and Rubicam, Rapp Collins, and iXL/Razorfish.

John is a frequent conference speaker and contributor to industry publications including AdExchanger, MediaPost, Digiday, DM News, and Ad Age. He is also co-author of the recently published book on key trends in digital marketing, “The Rise of the Platform Marketer.”

John is a graduate of Franklin and Marshall College and lives in Wellesley, MA.