Mike’s fascination with the mashup of media has not only prompted a best-selling book, “Social TV,” it’s also made @McProulx among the most influential voices in the industry as featured in the press including The New York Times, Fast Company, NPR, Forbes, and BuzzFeed.  At Hill Holliday & Trilia, Mike oversees Innovation and Technology leading a 50-person department of incredibly savvy digital natives and creative technologists who push the boundaries of purpose-built advertising, social media, content, and customer experience—with passion for the cutting edge and well-honed experience for the tried-and-true.  Mike also produces and co-hosts the agency’s provocative annual mediaFWD (formerly TVnext) event. He holds an MS in Computer Information Systems from Bentley College and was recognized as an AdClub Media All Star in 2012 and as one of Fast Company’s Most Creative People in Business in 2014.