Scott Hudler
Dunkin' Brands
SVP & Chief Digital Officer (@scotthudler)
Scott Hudler is the SVP, Chief Digital Officer for Dunkin' Brands, the largest coffee and baked goods chain in the world. Previously, he was Vice President, Global Consumer Engagement. In this role, he was responsible for all advertising, in-store merchandising, media, and interactive activity for the brand in the more than 9,700 Dunkin' locations in the United States and 31 countries worldwide.
Prior to this, Scott was the Vice President, Brand Marketing where he was responsible for all brand marketing activities including category management, oversight of the brand Marketing calendar, partnership marketing, and working with the Culinary team on menu innovation.
Hudler joined Dunkin' Donuts from Mars, Incorporated where he served as Brand Manager for the SNICKERS Brand. Prior to this role, he was the Senior Manager-Sponsorship Marketing leading the strategy development and activation of the company's sponsorship portfolio including relationships with the NFL and NASCAR.
Hudler graduated from Valdosta State University with a BFA degree in Fine Arts.